What we've done
Acura is the marquee luxury vehicle of Japanese automaker Honda having become a symbol of high performance and affordability. Popular in the west, Acura has turned its sights toward the fastest growing automotive market in the world, having expanded its sales and marketing activities in China. Ahead of the launch of the new Acura MDX, B.dgtal was approached for the design and development of a promotional website and an H5 for WeChat.
The website was developed to create brand awareness for the new car, which was launched at the Hangzhou Car Show on April 19th, 2017. The WeChat promotional game created brand awareness and user interactivity which revealed the car’s key features.